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Profile

This is me

I bring a unique perspective to marketing management that combines analytical thinking with creativity and problem-solving skills. With an extensive background in marketing, consolidated with a marketing post-graduate degree, I possess the ability to understand complex technical concepts and translate them into compelling marketing messages. My experience in project management, data analysis, and marketing research enables me to develop effective marketing strategies that drive business growth and achieve organizational goals. With a passion for innovation and a keen eye for detail, I am eager to leverage my skills and experience to lead and inspire teams to achieve outstanding results in a dynamic and challenging marketing environment.

Download my CV

Arabi Hadfi, CV, professional, skills, experience

Skills

Skills

Analytics & Coding

  • Microsoft Excel

  • SQL

  • Google Analytics

  • Google Looker

  • Python

Marketing Tools

  • Google Ads

  • Meta Ads Manager

  • CRM & Salesforce

  • Hubspot

  • Google Tag Manager

Productivity

  • Notion

  • Google Suite

  • Microsoft Project

  • MS Word

  • MS PowerPoint

Projects

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Home Office

Collected and analysed survey data for a campaign about Violence Against Women and Girls (VAWG) and provided valuable insights

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NHS

Conducted surveys and collected data using Jot forms for COVID-19 vaccination campaigns, reaching out to over 2000 respondents and increasing awareness significantly

Experience

Recruiter

Off to Work

Part-time · From Nov 2023 to Present

  • Reduced time-to-hire by 30% by managing the end-to-end recruitment process, sourcing and screening candidates.

  • Increased recruitment performance and quality of hires by implementing data-driven strategies and utilising data analytics.

  • Conducted weekly presentations for new staff, educating them on responsibilities, tasks, and safety practices.

Marketing Manager

Al Manzil Real Estate

Full-time · From Jan 2020 to Nov 2021

  • Accomplished a 40% increase in sales by implementing effective B2B PPC strategies, managing Meta Ads, Google Ads, and paid social campaigns.

  • Optimised campaign performance and ROI by generating reports and dashboards showcasing campaign KPIs.

  • Improved lead generation through targeted marketing by monitoring and analysing CRM software performance.

  • Achieved a 70% increase in lead generation through targeted marketing and analysing performance.

  • Identified target audiences and tailored messaging accordingly, through improved website rankings and increased organic traffic, by utilising SEO tools like SEMrush and search metrics.

Engineering & Marketing Specialist

Al Manzil Real Estate

Full-time · From Feb 2018 to Jan 2020

  • Increased revenues by implementing targeted marketing campaigns on social media platforms, resulting in increased leads generated through A/B testing of advertisements.

  • Applied marketing strategies in collaboration with teams, by monitoring marketing performance metrics and making data-driven decisions.

  • Prepared and reviewed technical drawings, specifications, and cost estimates for construction projects, ensuring accuracy and adherence to project requirements.

Civil Engineer

Adil Benaim Consruction

Full-time · From Oct 2015 to Dec 2017

Relevant Skills: Data Analysis, Statistical Analysis, Data Visualisation, Data Manipulation, Management, Problem Solving, Communication, Administration

Education

Ulster University

Masters of Science in Marketing

Jan 2022 - May 2023

  • Chosen as a class representative by the batch.

  • Acquired a Masters of Science in Marketing, specializing in brand digital marketing and market research. The program included a rigorous academic curriculum with a strong focus on practical applications.

  • Developed expertise in developing effective marketing strategies, analysing consumer behaviour, and leveraging social media platforms to drive brand awareness and customer engagement.

  • Conducted independent research and worked collaboratively with peers to solve complex marketing problems, including market analysis, market segmentation, and pricing strategies.

  • Applied theoretical marketing concepts to real-world marketing challenges through case studies, business simulations, and live projects, gaining hands-on experience in campaign development and management.

  • Worked closely with industry professionals, guest lecturers, gaining exposure to the latest trends and best practices in marketing.

  • Honed analytical and communication skills, including data analysis, report writing, and presentation skills, through coursework and group projects.

FST Settat -Hassan I University

Bachelor Of Engineering

Sep 2014 - Jul 2015

  • Major of promotion in the study project

  • Geotechnical study: soil mechanics, foundation and retaining walls

  • Construction materials and concrete

  • Applied technologies in Civil Engineering

  • Site and construction management in Civil Engineering

Specialized Institute Of Applied Technology NTIC

Specialized Technician Degree,

Civil Engineering

Sep 2012 - May 2014

  • Application of Limit state design of reinforced concrete (BAEL)

  • Application of notions of material resistance (RDM)

  • Soil mechanics, topography, market survey, and site planning

  • Market study and establishment of the provisional budget.

  • General construction procedures

Languages

English

Fluent

French

Fluent

Arabic

Native

Additional Information & Interest

Backpacking

Accomplished a hiking and hitchhiking journey covering a distance of ~4700 km in Morocco over a span of 2 months.

 
Volunteering

Member of the organising committee for a visit to a retirement home with AMECA Association (Manahil Association for Education, Culture, and Art)

 
Scouts

 Member of The Moroccan Hassania Scout Association and winner of The Best Scout title at the Agadir camp, in 2013.

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